From now on, who to follow?

The Guardian has presented a list of the Top 30 Tweeters in US most influential on sustainability matters. In collaboration with Fishburn Hedges, they defined a Klout score to determine who are the ones having the most influence in the online sustainability debate. This Klout score is an aggregate of variables – including the number of followers a Tweeter has, who those followers are, and the number of retweets and responses Tweeters’s tweets receive – going from 0 (the less influential) to 100 (the more influential).   

However, Fishburn excluded organizations as well as full-time journalists, and manually checked that each twitter feed was centered around sustainability and actively engaged with followers (source: The Guardian).

#	Tweeters	Tweeters accounts	Klout score
1	Bill McKibben	@billmckibben	84
2	David Jones	@davidjoneshavas	80
3	Clayton Christensen	@claychristensen	78
4	Simon Mainwaring	@simonmainwaring	73
5	Susan McPherson	@susanmcp1	71
6	Rosabeth Moss Kanter	@RosabethKanter	66
7	Gil Friend	@gfriend	65
8	Jeremy Heimans	@jeremyheimans	65
9	David Wilcox	@ReachScale	64
10	Julie Urlaub	@TaigaCompany	63
11	Tony Schwartz	@tonyschwartz	63
12	Adam Werbach	@adamwerbach	63
13	Alice Korngold	@alicekorngold	63
14	John Friedman	@JohnFriedman	63
15	Neil Hawkins	@neilchawkins	63
16	Cynthia Hellen	@CynthiaHellen	62
17	April Rinne	@aprilrinne	61
18	Dave Stangis	@DaveStangis	60
19	Bruno Sarda	@bruno68	59
20	Jacob Harold	@jacobcharold	58
21	Tim Mohin	@TimMohinAMD	58
22	Andrew Winston	@AndrewWinston	57
23	Raz Godelnik	@ecolibris	57
24	Kevin Moss	@KevinIMoss	56
25	Janelle Heslop	@jayhesl	56
26	Chris MacDonald	@ethicsblogger	55
27	James Epstein-Reeves	@jepsteinreeves	55
28	Jacquie Ottman	@jacquelynottman	54
29	Kate Olsen	@Kate4Good	54
30	Hannah Jones	@hjones_nike	53