David Jones, The global chief executive of Havas and the Guardian
Sustainable Business leader of the year 2013
"The young generation
is unique: there has not been another time in history when the youngest people
understood the most about what is going on in the world. […]"It is also
the most socially responsible generation we have ever seen. They are not the
same as the rebellious teenagers of the past; they are not saying: 'Why does
business have to make money and capitalism is evil?' They get the fact that
business can make money but in the right way." (2011)
"People have basically
been empowered by digital and social media to hold businesses and leaders
accountable and in the future in my view, the most successful businesses will
be those that are the most socially responsible." (2013)
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